Diversity Hiring: Strengthen Your Workplace For Success


Written By: Krissy Manzano


June 16, 2023

Time to Read: 8 Minutes

Diversity hiring is a crucial aspect of any organization’s recruitment strategy, as it promotes inclusion and equity in the workplace. Not only does it bring a variety of perspectives and experiences to the table, but it also fosters a more positive work culture and can lead to increased innovation and productivity.

In this article, we’ll discuss the importance of diversity hiring and offer tips on how to implement it effectively.

What does diversity hiring mean?

Diversity hiring is part of a diversity recruiting strategy that purposefully and thoughtfully sources candidates from a wide range of backgrounds, perspectives, and experiences—including those typically underrepresented in the workforce—in order to build an inclusive business culture. This can include hiring individuals from different ethnic and racial backgrounds, genders, ages, religions, sexual orientations, and abilities.

Read that last sentence again. Notice how things like “abilities” and “age” are considered diverse. It’s so much more than just gender and racial backgrounds, which is where companies continue to miss the mark of implementing a successful hiring plan. This approach recognizes that a diverse workforce not only reflects the communities that businesses serve, but also enhances business performance by bringing different ideas, perspectives, and approaches to problem-solving.

Why Does Diversity Hiring Matter?

Diversity hiring is important for several reasons. First, it ensures that the best candidates are selected based on their qualifications, not their demographic background. Hiring solely based on race, gender, or ethnicity can result in qualified candidates being overlooked or excluded, ultimately harming the company’s performance and reputation.

Check out our Go-To-Market Interview Guide for the top five tips to implement a diversity hiring plan.

Whether you’re hiring or not, here are some powerful actions all companies can enforce to create and attract a more diverse culture and workforce:

  • Fostering an Inclusive Environment
    Ensure that all employees feel valued and supported, regardless of their background, by providing diversity and inclusion training for all staff. When employees feel secure and embraced, they naturally extend invitations to others like them, fostering an organic growth of diversity within the organization. Avoid fixating on the mere ratios of diversity representation within your company. The true measure of success lies in fostering an inclusive environment where diverse individuals feel embraced, valued, and at ease.
  • Policies and Benefits
    What do PTO, health benefits, and family leave look like, and who gets the benefit? Is there a family leave/parental leave policy, WFH, daycare stipends vs. just gym stipends, etc.? By delving into these aspects, you can gain insight into the type of candidates you’ll attract. Showing dedication to employee well-being, work-life balance, and support for different life stages is how a company displays its commitment through tangible actions versus just words.
  • Analyze Your Top Performers
    Take the time to understand what skills and behaviors your top performers have in every department. Embrace objectivity and leverage data to validate the characteristics of a true high achiever. Remember, focusing solely on quota attainment may overshadow other crucial attributes that define top performers.

A diverse workforce brings together people from different backgrounds and ways of thinking, which leads to increased creativity and innovation. Companies that prioritize diversity in their hiring practices tend to outperform their competitors.

Organizations gain a competitive edge in the market by embracing employees with varied perspectives and abilities. They create an inclusive workplace culture where everyone feels valued and supported, ultimately driving the company’s success. Embracing diversity isn’t just the right thing to do—it’s a smart business move that sets companies apart and helps them grow and thrive.