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Case Study

Netradyne Makes 7 GTM Hires in 8 Weeks with Blueprint Expansion

“Blueprint truly understood our market and leveraged their network effectively, greatly accelerating our hiring process.”

Success Metrics

Enterprise AE

Positions Filled - 4

38 Days AVG Time to Hire
8:1 Interview to Hire Ratio

Director of Sales, Mid-Market

Positions Filled - 1

44 Days AVG Time to Hire
2:1 Interview to Hire Ratio

Enterprise Sales Director

Positions Filled - 2

45 Days AVG Time to Hire
2:1 Interview to Hire Ratio

Overcoming Recruitment Hurdles in a Competitive Market

The Challenge

Netradyne is a logistics tech leader that provides AI-based dashcams and comprehensive fleet management software designed to improve operational efficiency and driver retention for commercial fleets across multiple verticals. Their innovative solutions also promote public safety by ensuring vehicle drivers get proactive coaching and guidance to mitigate the risk of accidents on our highways.

Like most companies focused on responsible growth, they needed to redefine their enterprise sales team by bringing in key players – from individual contributors to leadership-level positions. These roles required candidates with very specific skills and backgrounds to fill the positions of Enterprise Account Executives and Sales Directors. They needed to hire quickly, but getting the hires right the first time was critical. These roles had a long ramp time of over 6 months which posed another challenge their previous recruiting firms were unable to complete. With time of the essence, Netradyne knew they needed a partner who could deliver experienced candidates for these very specific roles. That partner was Blueprint.

Focusing on Netradyne’s Unique Requirements

The Strategy

Randy Weber, Netradyne’s Chief Revenue Officer, determined that the search should be run both inside and outside their industry, given the strength of his enablement team and his commitment to bringing in the best sellers who could help their clients think differently about key business challenges in their operations. Hiring in the tech/SaaS sector has evolved significantly, especially in an era of “responsible growth” where spending accountability and ROI are a must. Many companies hesitate to invest in recruiting due to the risk of paying for a candidate who might not work out. But with Blueprint’s approach and methodology, recruiting the right hire became predictable, eliminating any uncertainty or doubt that the right hire was made the first time.

As leaders in GTM recruiting, Blueprint understood these challenges and quickly jumped into action. While the team brought their own experience in logistics tech to the table, they still took their time to learn and understand Netradyne’s vision and unique value proposition for evangelizing the market. By partnering and aligning withNetradyne’s specific hiring needs and candidate profiles, they became an extension of their clients’ hiring process.

Blueprint really listened and took the time to understand what we were looking for. This translated into presenting candidates who were spot on, which not only accelerated our hiring process but ensured we added team members who truly fit our culture.

- Randy Weber, CRO of Netradyne

Blueprint leveraged its industry expertise to source top-tier talent, running a multi-pronged outreach effort across its extensive networks and target candidate profiles. They implemented a rigorous pre-screening process, which included technical assessments to filter in only the best candidates with matching skills and behaviors. By maintaining open and continuous communication with Netradyne, Blueprint could adjust its strategy in real-time, responding to feedback and refining candidate selection to meet the company’s evolving needs.

Delivering Exceptional Talent in Record Time

The Outcome

The partnership between Netradyne and Blueprint yielded remarkable results. Blueprint successfully filled 7 critical positions with an average time to hire of 42 days, showcasing their efficiency and effectiveness. The process yielded a 8:1 interview-to-hire ratio for IC roles and 2:1 for leadership, demonstrating the high caliber of candidates presented. Most impressively, all new hires had a 100% retention rate, reflecting the excellent match of candidates to Netradyne’s specific needs.

These critical roles, ranging from Enterprise Account Executives to Sales Directors, have paved the way for Netradyne’s continued global expansion and innovation in AI-driven safety solutions.

  • Industry:

    Artificial Intelligence, Driver and Fleet Safety Technology

  • Headquarters:

    San Diego, California and Bengaluru, India

  • Stage:

    Growth Stage

  • Investors:

    Reliance Industries, SoftBank Vision Fund, Microsoft’s M12, Point72 Ventures

  • Funding:

    $262.5M across 5 rounds

  • Valuation:

    500M to $1B as of July 2021