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Case Study

Blueprint filled 17 key positions aligning closely with Klaviyo’s needs.

“Blueprint’s ability to rapidly scale our team and integrate with our internal processes was on point. Their strategic insight and proactive communication helped us meet our aggressive recruitment goals effectively.”

Success Metrics

Entrepreneur Account Executive

Positions Filled - 7

30 Days AVG Time to Hire
5:1 Interview to Hire Ratio

SMB Account Executive

Positions Filled - 7

26 Days AVG Time to Hire
8:1 Interview to Hire Ratio

Growth Account Executive

Positions Filled - 1

35 Days AVG Time to Hire
4:1 Interview to Hire Ratio

Entrepreneur Sales Manager

Positions Filled - 1

42 Days AVG Time to Hire
8:1 Interview to Hire Ratio

SMB Sales Manager

Positions Filled - 1

41 Days AVG Time to Hire
5:1 Interview to Hire Ratio

Overcoming Recruitment Hurdles During Rapid Growth

The Challenge

Klaviyo, a leader in customer data and marketing automation, empowers eCommerce companies to harness their data for growth. By integrating seamlessly with major eCommerce platforms, Klaviyo enables brands to create personalized, data-driven campaigns that drive sales and deepen customer relationships. Since going public in September of 2023, Klaviyo has expanded rapidly, now commanding a valuation over $10 billion. But this rapid expansion brought significant challenges, especially in recruiting top-tier talent for their global go-to-market teams. Faced with the need to scale efficiently post-IPO and needing talent with specific experiences and backgrounds, Klaviyo needed more than just outside help – they needed a true recruitment partner. A partner with the ability to precisely deliver talent that met Klaviyo’s high standards and ambitious targets. Recognizing these needs, Klaviyo chose Blueprint as their key ally to drive and sustain their rapid growth.

Collaborative Efforts for Strategic Recruitment

The Strategy

Blueprint’s process-oriented approach and deep understanding of the martech space enabled them to integrate seamlessly as an extension of Klaviyo’s Talent Acquisition team from day one. Blueprint needed to calibrate quickly in order to achieve hiring target dates. To address this need, they implemented a hiring dashboard that tracked key KPIs, identifying potential roadblocks in the interview process and addressing gaps swiftly. Recognizing the importance of continuous improvement, Blueprint collaborated with both the Talent Acquisition and Sales leadership teams to refine the interview process, ensuring that hires were made on time without compromising on quality.

Blueprint's Impact: High Retention and Efficient Hiring

The Outcome

The partnership with Klaviyo showcased Blueprint’s ability to integrate seamlessly with a high-powered internal talent team and meet high-volume and quality hiring goals. Within 5 months, Blueprint filled 17 key positions across various roles, aligning closely with Klaviyo’s needs. As one of the most reputable companies in their space, this collaboration ensured that every candidate interaction, even those not leading to offers, positively reflected Klaviyo’s brand. The power of aligning the right talent with the right opportunities was key. This strategic partnership has guaranteed that as Klaviyo continues to expand, newly acquired talent will drive customer acquisition and support sustained growth, showcasing the true power of effective partnership.

The demands of rapid expansion call for specialized talent acquisition strategies. Our customized approach and deep industry knowledge ensure you achieve your hiring goals swiftly and effectively. Partner with us to address your recruitment challenges and achieve excellence.

  • Industry:

    Email Marketing Automation

  • Headquarters:

    Boston, Massachusetts, USA

  • Stage:

    Public Company (Went public in September 2023)

  • Investors:

    Includes top-tier venture firms

     

  • Funding:

    $778.5M raised over 8 rounds

     

  • Valuation:

    Over $10B as of August 2022